Techspace - Giant music company from America, Sony Music, has shown its interest towards non-fungible tokens (NFTs) music. This was revealed after Sony Music filed a trademark application covering music and artists under the Columbia Records logo.
The news was first published on Tuesday (09/06) by Mike Kondoudis, a US trademark attorney on his Twitter account. He tweeted that Sony Music has filed a trademark application to the United States Patent and Trademark Office (USPTO) since August 30. Sony Music’s trademark application covered “audio and video recordings featuring live musical performance authenticated by non-fungible tokens (NFTs).” Moreover, Sony Music also applied for the marketing services, promotion, distribution, advertising, and online entertainment, like podcasts and audio-visual recordings.
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After backing up the music on NFT projects, Sony Music finally applied for the new trademark application for its musical works. Sony Music has joined several NFT projects, filling the musical spot of those digital collectibles. The latest collaboration between NFT and music was made by MakersPlace, an NFT marketplace devoted to digital artwork in August. This platform successfully raised a $30 million Series A fund from giant names, such as Pantera Capital, Bessemer Venture Partners, Coinbase Ventures, and Sony Music Entertainment.
Metaverse and music are now a thing. The collaboration of those two brings fresh air for the music and entertainment industry.
Earlier in March, Universal Music Group partnered with Snowcrash, a Solana-based NFT marketplace, releasing Bob Dylan and Miles Davis NFT collections. This 2022 NFT x music project will likely add more collections in the future.
Also on August 29, MTV’s Video Music Awards (VMA) also carry out virtual music shows, inviting many singers from around the world. In this show, Eminem and Snoop Dogg performed “From the D to the LBC” their new single in a Metaverse made by Yuga Labs. Yuga Labs is the company creator of Bored Ape Yacht Club (BAYC). This song that was released in June featured two BAYC avatars, the one that is owned by each one, Eminem and Snoop Dogg.
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In addition, MTV metaverse move was also discovered from its new award category, Best Metaverse Performance. With the different categories, the winner of the award are Ariana grande, Justin Bieber, Charli XCX, Twenty One Pilots, BTS, and Blackpink.
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