From Animator to Successful NFT Project Artist: Justin Roiland

Ulung Suseno . November 11, 2022


Techspace - Justin Roiland was born in Stockton, California, US, on February 21, 1980. He co-created the Adult Swim series Rick and Morty and its next franchise, for which he is most known. Rick Sanchez and Morty Smith, the show's two main characters, are voiced by him. Roiland is a co-creator of the Hulu series Solar Opposites, in which he plays Korvo, the protagonist. In addition, he performed the roles of Blendin Blandin in Gravity Falls, Earl of Lemongrab in Adventure Time, and Oscar in Fish Hooks. He established the video game development business Squanch Games and the animation studio Justin Roiland's Solo Vanity Card Productions.

Justin Roiland’s NFT Projects

In his first NFT art collection, titled "The Best I Could Do," which debuted in January 2021, Roiland offered more than a dozen pieces of art. The Smintons, a parody of the Simpsons, was his best-selling piece and brought in $290,100. The total price for the collection was $1.65 million. In July 2021, Roiland also sold his first artwork, ‘mypeoplefriend,’ during a Sotheby's auction. In collaboration with Paradigm Ventures, Roiland published "Art Gobblers," a generative NFT project, on Halloween 2022.

Read also: Art Gobblers Rekindle Debate Over NFT Influencer Ethics

With hundreds of ETH in trading volume on the first day after its inception, Art Gobblers recently broke through the bear market and had a higher floor price than other blue chip NFTs. 

What Is Art Gobblers?


Art Gobblers is a digital art project run by Web3 venture capital firm Paradigm and the creator of the smash show Rick and Morty, Justin Roiland. According to the Paradigm website, Art Gobblers is a decentralized art factory owned by aliens. Gobblers are the name of these aliens who eat works of art created by artists in exchange for GOO tokens. As artists make incredible art, Gobblers gains cultural relevance, making collectors want the art more, and incentivizing artists to make more great art. It's also an on-chain game. 

The Success of Art Gobblers

On October 31, 2022, Art Gobblers launched for the first time, and within 12 hours of that launch, it traded approximately 7,000 ETH on Opensea and pumped to a floor price of 13 ETH. The floor price has climbed even higher as of the time of writing, reaching just over 18 ETH and close to 10,000 ETH in trading volume. 

For Justin, this is not his first rodeo. In addition to creating Rick and Morty, one of the most popular TV shows on Cartoon Network's Adult Swim, he has also sold NFT artwork on Nifty Gateway in the past for hundreds of thousands of dollars. The most well-known piece of his art, "The Smintons," a parody of the Simpsons characters, was sold on Nifty Gateway for $290,000. Not only that, but given that this coin was issued on January 29, 2021, Justin was pretty early to the NFT space. Of course, Justin's standing as a creator and artist isn't the only factor in Art Gobblers' meteoric rise to fame.


Art Gobblers give the NFT ecosystem some fresh ideas. Even though reading the project's white paper as a whole is recommended, the main goal of Art Gobblers is to build a self-sufficient NFT small ecosystem that can thrive on its own. The project's 2,000 Gobblers "gobble art" or consume the works of art that creators create using the project's sketch tool. Then, using resources from the project, these drawings are transformed into 1-of-1 NFTs. The entire collection of works that a gobbler consumes is kept on a chain and is permanently displayed in its "belly gallery." The artists are making these drawing NFTs own the ERC721 tokens, which they can transfer or sell at any time.

In addition to producing Goo tokens, the gobbler NFTs also manufacture the blank pages needed to construct the artwork they consume. A Gobbler may create more Goo the more Goo it has in its "tank." Because this currency is intended to increase indefinitely, the ecosystem cannot be balanced by setting preset NFT prices in Goo. Instead, the Paradigm team has developed a Gradual Dutch Auction dubbed a VRGDA that adjusts prices over time, increasing them when sales are frequent and lowering them when they are trailing.

The Art Gobblers team created the ecosystem to release 69 blank pages daily to promote artistic exploration within the community. Still, it drops to a steady ten pages per day to ensure that community members who create art on the blank pages are paying attention. To manufacture 8,000 additional Gobblers over the next ten years, "players," as the project white paper refers, will have to spend Goo. Members can also get 10 1-of-1 Legendary Gobblers by burning a lot of normal Gobbler NFTs, which promotes community cooperation.

Future Project

According to the figures, art Gobblers is off to a strong start despite a bear market and a decline in NFT sales. It has topped the OpenSea rankings for the most actively traded NFT collections over the past seven and 24 hours. In terms of sales volume from the previous month, it is also in the top 10 groups.

The Art Gobblers NFT artwork may live up to the hype, based on the rare website peeks of the artwork. Additionally, the website enables people to produce their artwork, and the results indicate that the results may not be more manageable. But with the NFT sector, one can never be sure. Noting that the property offers a 6.9% royalty rate is also significant. It will be interesting to observe how the initiative does and what results in it produces over the next few weeks.

Art Gobblers Rekindle Debate Over NFT Influencer Ethics

teknologi id bookmark icon

Leave a comment